Sponsored Content

concept development • Story Packaging • Copywrting • interviewing
For a variety of sponsored content I’ve worked on over the years

Advertiser: Make Up For Ever
This advertorial for Lucky magazine was all about how two professionals put their best face forward with essentials from Make Up For Ever.

Advertiser: TRESEMMÈ
This in-book piece for Lucky magazine featured styling tips from pro stylist John D. and interviews with 4 influential founders: Alexandra Wilkis Wilson of Gilt Groupe, Jennifer Hyman of Rent the Runway, and Sari Azout and Sari Bibliowicz of Bib + Tuck. Click the thumbnails to flip through the spread.

Advertiser: Tommy Hilfiger
A nod to the classics (and the TommyNow Snap App) with Tommy Hilfiger appeared in Esquire magazine.

Advertiser: Fashion brands including Marc Jacobs, Alice + Olivia, Citizens of Humanity and more
Remember when the flash mob first sashayed its way into popular culture? In 2010, Bloomingdale’s was quick to jump in on the trend. To get customers excited about fall must-haves (and get in-store to a Girl’s Night Out event), we created a flash mob dance video on the streets of New York along with the fall catalog. The creative concept for this direct-mail catalog and promo video was rooted in movement, joy, and the beat of fall fashion. Click through the carousel below to see a few pages from the catalog.

Advertiser: Bulleit Bourbon
Just in time for the Kentucky Derby, this in-book advertorial for Garden & Gun featured a recipe from Tom Bulleit himself.

Advertiser: Herbal Essences
Nicole Scherzinger was the perfect pick for Herbal Essences Honey I’m Strong product line. This mini interview and full page ad combo appeared in Lucky magazine.

Advertiser: Rémy Martin
For Esquire’s Best Bars Week 2021, Esquire and Rèmy Martin raised a virtual glass to a series of events featuring some of the most lauded bartenders in the country.

Advertiser: Zappos.com
This Zappos House of Style advertorial was designed to help shoppers consider Zappos.com for everyday items beyond shoes. This 4-page spread included a custom photoshoot and appeared in Lucky magazine. Click on each thumbnail to expand.

Advertiser: Olay
Much to our chagrin, acne seems to follow women well into adulthood. (Lucky us.)
This advertorial ran in Women’s Health magazine for Olay’s Professional line of skincare.

Advertiser: Sam’s Club
This Father’s Day-inspired in-book advertorial for Men’s Health magazine championed Sam’s Club as the go-to spot for all of Dad’s favorite brands.

Advertiser: Marshall’s
In honor of New York Fashion Week, this 2-page spread in Lucky featured editor picks from everyone’s favorite discount retailer, Marshall’s .

Advertiser: PUMA
This PUMA piece for Women’s Health magazine featured a do-anywhere, no-excuses workout.