Cracker Barrel
Cracker Barrel
Campaign concepting • Copywriting • Retail strategy • Art direction
The challenge: Turning a core customer base of people who like to eat into people who like to shop. The solution: Custom photography capturing slice-of-life moments featuring Cracker Barrel products and the ways they bring joy into the home.
National In-store Signage
Seasonal table tent signage.
Social Strategy and Copy
