Nashville General Hospital

Campaign concepting • Copywriting

An integrated awareness campaign featuring out-of-home, print, digital designed to make Nashville General a top-of-mind choice for quality care.

Despite serving the Nashville community as the city’s original community hospital for more than 130 years, Nashville General Hospital was facing a perception problem. The solution was an awareness campaign that spoke to the value the hospital brings to the community—highlighting its innovative imaging services, primary care services, and other various specialties offered on campus. The goal was to prompt individuals to invest in their present-day health by visiting NGH, and establish primary care to get ahead of their health.

Campaign Elements

Scroll through the slideshow below to see additional campaign elements.