TVA EnergyRight Electric Vehicle Series

concept development • COPYwriting • talent casting • scripting

To encourage electric vehicle adoption in the Tennessee Valley, we partnered with TVA EnergyRight to cast, script, and produce a series of videos showcasing the range of EVs on the market (and the cool people who drive them.)

We tapped Raven Hernandez, a Nashvillian and CEO of EV ride sharing company Earth Rideshare, to host the In Charge: Life with an Electric Vehicle series. Audiences were able to watch and learn as Raven went road tripping around the TN valley in each episode with a new car, new special guest, and a fun (or silly) challenge in tow.

Episode 1: A Day in the Life of an EV
Nashville musician and country music radio host, Kelliegh Bannen, puts the Nissan Leaf to the test
Click to watch

Episode 2: Chattanooga Bound with a BMX Pro
BMX pro and aspiring minimalist Corey Martinez joins Raven Hernandez to take the Volkswagen ID.4 out for a day of adventuring
Click to watch

Episode 3: Battery Technology & Families in EVs
Lifestyle influencer Sarah Jade and her boys join Raven in the Tesla Model Y for a trip to the U.S. Space & Rocket Center, where they meet with a NASA rocket scientist to learn just how far EVs have come
Click to watch

Episode 4: The Porsche Taycan Takes the Bristol Motor Speedway
Raven visits the iconic Bristol Motor Speedway as Trevor Bayne, the youngest winner of the Daytona 500, takes the Porsche Taycan for one hell of a ride
Click to watch